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My Ford Vehicle>Owner Resources>Company Information>What is a Customer Survey?

What Is A Customer Survey?

Customer Survey is Ford Motor Company's survey process for measuring customer satisfaction with dealership sales and service experiences. 

The objectives of the customer survey program are for Ford Motor Company to: 

Receive feedback on how effectively Ford and our dealerships are able to deliver an excellent customer experience.
Make it a priority for Ford and dealership personnel to understand and respond to the needs and expectations of customers. Identify areas where improvement is needed.