PROMO MECHANICS
- Interested participants will create a video or photo and post it on their own social media account.
- The post should show how adventurous they are and how they can “Go First” with Ford Everest.
- Said post must include the hashtags #GoFirstPH and #FordEverest and should be set public.
- Interested participants are required to accomplish a form through the provided link to validate their entries: https://docs.google.com/forms/d/e/1FAIpQLSeLjaBEIW4Mr7voz1QiMw8qrHi2_Ze5k5J9Q-3UKK2lgLosrQ/viewform
- Eligible participants will be judged based on the following criteria:
- Demonstration of the “Go First” concept
- Sense of adventure
- Natural expression & authenticity
- Storytelling quality
- Uniqueness
- Creativity
- Upon initial judging, there will be 3-5 shortlisted candidates who will be interviewed to learn more about how they’re ready to “Go First” with Ford Everest. The initial screening will commence on March 10, 2026 and the final determination of winners will commence on March 13, 2026 with the presence of a DTI Representative.
- The winner will be officially announced on Ford Philippines’s official social media channels on March 20, 2026.
TERMS & CONDITIONS
Campaign Period
- The campaign duration is from February 1 to February 28, 2026 only. All entries must be submitted within this period to be eligible.
- Late entries submitted after the deadline will not be considered.
- Winners will be officially announced via Ford’s social media channels after the selection and verification process is completed on March 20, 2026.
Eligibility
- Participants must be a resident of the Philippines and should be at least 18 years old.
- Participants are not required to be Ford vehicle owners/drivers to participate in the promo.
- Participants should have an account on the following social media platforms: Facebook, TikTok, and Instagram.
- Participants must hold a valid driver’s license (personal vehicle type) recognized by their respective country’s transport authority. And be able to apply for international driver’s license.
- Participants must be in good physical health with no medical conditions that could interfere with long-distance driving.
- If selected, participants must be able to provide the following documents:
- A copy of a valid national ID card or passport
- A copy of a valid driver’s license
- Proof of insurance or medical clearance, if required
- The selected winner should be amenable to applying and obtaining a Chinese Visa on their own.
- The selected winner must be available to travel during the designated trip period and be flexible with the travel schedule.
Judging Criteria
Entries will be evaluated based on the following criteria:
| Demonstration of the “Go First” Concept - 25% | This concept is not communicated as a slogan but demonstrated through bold action and an uncompromising mindset. “Go First” is embodied by those who move forward before the path is clear, daring to be first on the trail, first through obstacles, and first on scene, never hesitating to take risks or face the unexpected in pursuit of extraordinary moments. If you own an Everest: Everest is positioned not merely as a vehicle, but as an enabler of daring decisions, empowering individuals with confidence, readiness, and courage to act when others choose to wait. “Go First” is proven through real-world challenges and decisive movement, where stepping forward is a conscious choice, not a comfortable one. |
| Sense of Adventure - 25% | The story captures a genuine sense of adventure rooted in uncertainty and challenge. It reflects journeys that go beyond comfort zones: unfamiliar terrain, unpredictable weather, and moments that demand decisive action. If you own an Everest: Adventure here is not about thrill alone but about choosing to face the unknown with confidence. Everest becomes a trusted companion for those who actively seek experiences rather than wait for them. |
| Natural Expression & Authenticity - 20% | The narrative is grounded, confident, and unapologetically real. Characters and moments feel authentic, not exaggerated or dramatized beyond belief. Confidence and courage are expressed quietly and naturally, without overstatement. This authenticity allows the “Go First” mindset to feel attainable and genuine, rather than aspirational fantasy. |
| Storytelling Quality - 10% | The storytelling follows a clear emotional journey: from acknowledging that not everyone can go first, to revealing why those who do experience more, feel more, and discover what others never will. If you own an Everest: Everest is seamlessly integrated into the narrative, not as a featured object, but as a part of the story itself. The vehicle becomes a witness to meaningful moments, reinforcing the emotional depth of the journey. |
| Uniqueness - 10% | This approach redefines adventure by focusing on mindset rather than spectacle. Instead of emphasizing power or toughness alone, it celebrates those who dare to take the first step. “Go First” is elevated beyond a campaign line into a personal identity - a belief that the most meaningful moments belong to those willing to arrive before the crowd. |
| Creativity - 10% | Creativity lies in transforming a simple idea into a philosophy of movement and self-belief. Through refined language and purposeful storytelling, “going first” becomes more than an action, it becomes a way of life. The freshness of the execution comes from how the story is told. Dynamic editing techniques are used to capture both driving moments and genuine human reactions shifting seamlessly between the power of the vehicle in motion and the emotions of those behind the wheel. By blending movement, reaction, and atmosphere, creativity is expressed not just in what is shown, but in how each moment is experienced - making the journey feel fresh, engaging, and unmistakably real. |
Participant Selection
- There will only be one (1) winner, coming from the shortlisted 3-5 after the initial selection.
- Selected participants will be chosen by a panel of judges from Ford Group Philippines, Inc., and/or campaign partners based on the judging criteria.
- After the initial selection, Ford will conduct an interview or verification process to ensure the participant meets all eligibility requirements.
- If the selected participant fails to meet the criteria or is unable to provide the required documents, Ford reserves the right to disqualify them and select an alternate participant.
- The decision of the judges and organizing team is final and cannot be appealed with prior approval of DTI.
- Selected participants will be contacted via direct message or the contact details provided. Notification through registered mail and claiming is valid until 60 days upon receipt of registered mail.
- Employees of Ford Group Philippines, Inc. its affiliates, suppliers, concessionaires, third party agents and their relatives up to the second degree of affinity on consanguinity are disqualified from joining the promo.
Content Usage Rights
By participating in this campaign, entrants agree to grant Ford the right to use all submitted content - including but not limited to photos, videos, captions, and stories - for advertising, promotional, and commercial purposes. Ford may publish or distribute the content across any platform, including social media, websites, print, digital, in-store displays, and events, without additional compensation or prior notice.
General Terms
- All content submitted must be original and must not infringe on any third-party rights.
- Ford reserves the right to cancel, modify, or extend the campaign at any time without prior notice.
- Participation in the campaign constitutes full acceptance of these Terms & Conditions.
Promo runs from February 1 to 28, 2026. Per DTI Fair Trade Permit No. FTEB-248271. Series of 2026.
PROMO MECHANICS
- Interested participants will create a video or photo and post it on their own social media account.
- The post should show how adventurous they are and how they can “Go First” with Ford Everest.
- Said post must include the hashtags #GoFirstPH and #FordEverest and should be set public.
- Interested participants are required to accomplish a form through the provided link to validate their entries:
https://docs.google.com/forms/d/e/1FAIpQ
LSeLjaBEIW4Mr7voz1QiMw8qrHi2_Ze5k
5J9Q-3UKK2lgLosrQ/viewform - Eligible participants will be judged based on the following criteria:
- Demonstration of the “Go First” concept
- Sense of adventure
- Natural expression & authenticity
- Storytelling quality
- Uniqueness
- Creativity
- Upon initial judging, there will be 3-5 shortlisted candidates who will be interviewed to learn more about how they’re ready to “Go First” with Ford Everest. The initial screening will commence on March 10, 2026 and the final determination of winners will commence on March 13, 2026 with the presence of a DTI Representative.
- The winner will be officially announced on Ford Philippines’s official social media channels on March 20, 2026.
TERMS & CONDITIONS
Campaign Period
- The campaign duration is from February 1 to February 28, 2026 only. All entries must be submitted within this period to be eligible.
- Late entries submitted after the deadline will not be considered.
- Winners will be officially announced via Ford’s social media channels after the selection and verification process is completed on March 20, 2026.
Eligibility
- Participants must be a resident of the Philippines and should be at least 18 years old.
- Participants are not required to be Ford vehicle owners/drivers to participate in the promo.
- Participants should have an account on the following social media platforms: Facebook, TikTok, and Instagram.
- Participants must hold a valid driver’s license (personal vehicle type) recognized by their respective country’s transport authority. And be able to apply for international driver’s license.
- Participants must be in good physical health with no medical conditions that could interfere with long-distance driving.
- If selected, participants must be able to provide the following documents:
- A copy of a valid national ID card or passport
- A copy of a valid driver’s license
- Proof of insurance or medical clearance, if required
- The selected winner should be amenable to applying and obtaining a Chinese Visa on their own.
- The selected winner must be available to travel during the designated trip period and be flexible with the travel schedule.
Judging Criteria
Entries will be evaluated based on the following criteria:
| Demonstration of the “Go First” Concept - 25% | This concept is not communicated as a slogan but demonstrated through bold action and an uncompromising mindset. “Go First” is embodied by those who move forward before the path is clear, daring to be first on the trail, first through obstacles, and first on scene, never hesitating to take risks or face the unexpected in pursuit of extraordinary moments. If you own an Everest: Everest is positioned not merely as a vehicle, but as an enabler of daring decisions, empowering individuals with confidence, readiness, and courage to act when others choose to wait. “Go First” is proven through real-world challenges and decisive movement, where stepping forward is a conscious choice, not a comfortable one. |
| Sense of Adventure - 25% | The story captures a genuine sense of adventure rooted in uncertainty and challenge. It reflects journeys that go beyond comfort zones: unfamiliar terrain, unpredictable weather, and moments that demand decisive action. If you own an Everest: Adventure here is not about thrill alone but about choosing to face the unknown with confidence. Everest becomes a trusted companion for those who actively seek experiences rather than wait for them. |
| Natural Expression & Authenticity - 20% | The narrative is grounded, confident, and unapologetically real. Characters and moments feel authentic, not exaggerated or dramatized beyond belief. Confidence and courage are expressed quietly and naturally, without overstatement. This authenticity allows the “Go First” mindset to feel attainable and genuine, rather than aspirational fantasy. |
| Storytelling Quality - 10% | The storytelling follows a clear emotional journey: from acknowledging that not everyone can go first, to revealing why those who do experience more, feel more, and discover what others never will. If you own an Everest: Everest is seamlessly integrated into the narrative, not as a featured object, but as a part of the story itself. The vehicle becomes a witness to meaningful moments, reinforcing the emotional depth of the journey. |
| Uniqueness - 10% | This approach redefines adventure by focusing on mindset rather than spectacle. Instead of emphasizing power or toughness alone, it celebrates those who dare to take the first step. “Go First” is elevated beyond a campaign line into a personal identity - a belief that the most meaningful moments belong to those willing to arrive before the crowd. |
| Creativity - 10% | Creativity lies in transforming a simple idea into a philosophy of movement and self-belief. Through refined language and purposeful storytelling, “going first” becomes more than an action, it becomes a way of life. The freshness of the execution comes from how the story is told. Dynamic editing techniques are used to capture both driving moments and genuine human reactions shifting seamlessly between the power of the vehicle in motion and the emotions of those behind the wheel. By blending movement, reaction, and atmosphere, creativity is expressed not just in what is shown, but in how each moment is experienced - making the journey feel fresh, engaging, and unmistakably real. |
Participant Selection
- There will only be one (1) winner, coming from the shortlisted 3-5 after the initial selection.
- Selected participants will be chosen by a panel of judges from Ford Group Philippines, Inc., and/or campaign partners based on the judging criteria.
- After the initial selection, Ford will conduct an interview or verification process to ensure the participant meets all eligibility requirements.
- If the selected participant fails to meet the criteria or is unable to provide the required documents, Ford reserves the right to disqualify them and select an alternate participant.
- The decision of the judges and organizing team is final and cannot be appealed with prior approval of DTI.
- Selected participants will be contacted via direct message or the contact details provided. Notification through registered mail and claiming is valid until 60 days upon receipt of registered mail.
- Employees of Ford Group Philippines, Inc. its affiliates, suppliers, concessionaires, third party agents and their relatives up to the second degree of affinity on consanguinity are disqualified from joining the promo.
Content Usage Rights
By participating in this campaign, entrants agree to grant Ford the right to use all submitted content - including but not limited to photos, videos, captions, and stories - for advertising, promotional, and commercial purposes. Ford may publish or distribute the content across any platform, including social media, websites, print, digital, in-store displays, and events, without additional compensation or prior notice.
General Terms
- All content submitted must be original and must not infringe on any third-party rights.
- Ford reserves the right to cancel, modify, or extend the campaign at any time without prior notice.
- Participation in the campaign constitutes full acceptance of these Terms & Conditions.
Promo runs from February 1 to 28, 2026. Per DTI Fair Trade Permit No. FTEB-248271. Series of 2026.