• Practitioners from the academe, communications, media, and creatives make up this year’s esteemed roster of HFA judges
• 16 regular and special categories now open for entries, journalists covering automotive and automotive-related news invited to participate
• Deadline for submission of entries set on October 12, 2018

MANILA, Philippines, 8 August 2018–Ford Philippines is now accepting entries for the 18^th Henry Ford Awards (HFA), the country’s lone and longest-running awards program honoring excellence and professionalism in the field of automotive journalism.

Now on its 18^th year, HFA continues to celebrate the contributions of journalists covering automotive and automotive-related news in shaping the Philippine automotive landscape, recognizing the incisive and in-depth reportage of automotive trends, issues, milestones, and vehicle launches in various media platforms.

“The HFA has become an institution in the local automotive industry with its continuing efforts to help uplift the state of motoring journalism in the country, giving our outstanding media practitioners the recognition and the spotlight they deserve,” said EJ Francisco, AVP, Communications, Ford Philippines.

This year, the HFA panel of judges is represented by top-caliber practitioners from the academe and in various professional disciplines related to automotive, communications, media, and creatives. The first phase of the screening process will be judged by academicians from the country’s top universities. They consist of Dr. Maitel Ladrido, Chair, Department of Communication, Ateneo de Manila University; Dr. Elena Pernia, Chair, College of Mass Communication, University of the Philippines – Diliman; Dr. Cheryll Ruth Soriano, Chair, Department of Communication, De La Salle University Manila; and Mr. Felipe Salvosa II, Program Head – Journalism Department, University of Santo Tomas.

All shortlisted entries from the first round of screening will go through the second round of evaluation composed of media and communications practitioners from various fields. They are Cilette Liboro-Co, Chief Operating Officer, ABS-CBN News Channel; Joe Zaldarriaga, President, International Association of Business Communicators (IABC) – Philippines; and Mark Brian Nicdao, Country External Relations for Downstream and Internal Communications Manager, Shell Philippines. Joining them is Bertrand Lessard, managing director, Ford Philippines.

A special set of judges have also been invited to screen creative content in the form of published photos, automotive videos, and publication design and layout. These judges are Paul Soriano, Commercial and Film Director; Paco Guerrero, Photographer and Cinematographer; and Mike Sicam, Group Executive Creative Director, Ogilvy Philippines.

Journalists can submit their work under 16 categories. There are 11 regular categories: Automotive Print Feature, Automotive Online Feature, Automotive Video Feature, Automotive Column, Published Photograph, Green Feature, Smart Technology Feature, Automotive Road Safety Feature, Automotive Industry Feature (Business), Automotive Online Lifestyle Feature, and Automotive Print Lifestyle Feature. Special categories, primarily focused on Ford-specific content, include Ford Automotive Feature, Ford Automotive Video Feature, Ford Published Photograph, and Ford ‘Go Further’ Feature. This year’s HFA will also recognize the much-anticipated award, the Best Broadsheet Motoring Section.

Winners will be announced and recognized during the HFA Awards Night in January 2019.

Call for entries

Nominations for entries may be done by editors, publishers, TV producers, and fellow or participating journalists. In addition, participants now have the option to submit entries via hard copies or online to the Henry Ford Awards Secretariat. All entries must be published, posted, or aired from October 1, 2017 to October 12, 2018.

Deadline for submission of entries is on October 12, 2018 by 5:00PM. Hard copy entries must be submitted to:

The Henry Ford Awards Secretariat (c/o Ogilvy Philippines)
Ogilvy Philippines
14th Floor, 8 Rockwell, Hidalgo Drive,
Rockwell Center, Makati City 1224

All online entries must be submitted to The Henry Ford Awards Secretariat at these e-mail addresses: kim.dy@ogilvy.com and mavic.casas@ogilvy.com.

To download the official entry form, click. For inquiries, contact the HFA Secretariat at +632.238.7000.

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About Ford Motor Company
Ford Motor Company is a global company based in Dearborn, Michigan. The company designs, manufactures, markets and services a full line of Ford cars, trucks, SUVs, electrified vehicles and Lincoln luxury vehicles, provides financial services through Ford Motor Credit Company and is pursuing leadership positions in electrification, autonomous vehicles and mobility solutions. Ford employs approximately 202,000 people worldwide. For more information regarding Ford, its products and Ford Motor Credit Company, please visit www.corporate.ford.com.

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