Ford Philippines: SUVs, Trucks and Sports Cars | Official Ford PH Website > About Ford > Newsroom > 2017 > Ford Philippines FY 2016 Sales
Ford Philippines Delivers Record Full-Year Sales in 2016
16/01/17
  • Full-year sales rise 33 percent to 33,688 vehicles, driven by continued strong demand for EcoSport, Everest and Ranger  
  • Everest and EcoSport deliver full-year record sales performances, Ranger remains number two pickup truck in the market
  • Ford caps 2016 with best-ever December sales increasing 13 percent to 3,198 vehicle

MANILA, Philippines, 16 January 2017 – Ford Philippines today announced its fourth consecutive year of record sales with 2016 retail sales rising 33 percent from the prior year to 33,688 vehicles, driven by continued strong demand for EcoSport, Everest and Ranger.

The record year was capped by Ford’s best-ever December performance in the Philippines with sales increasing 13 percent year-over-year to 3,198 vehicles.

“Our big three nameplates – Ranger, Everest and EcoSport – continued to lead the charge throughout the year and further solidify the Ford brand as a top choice among Filipinos,” said Lance Mosley, managing director, Ford Philippines.

The Everest became Ford’s best-seller in the Philippines in 2016 with full-year sales rising 152 percent year-over-year to a record 12,453 vehicles, finishing the year with a 6 percent rise in December sales to 1,066 vehicles. 

The Everest raises the bar for mid-sized SUVs with its striking design, outstanding capability, and advanced connectivity and driver assistance technologies that make it one of the smartest in its segment.

  • Full-year sales rise 33 percent to 33,688 vehicles, driven by continued strong demand for EcoSport, Everest and Ranger  
  • Everest and EcoSport deliver full-year record sales performances, Ranger remains number two pickup truck in the market
  • Ford caps 2016 with best-ever December sales increasing 13 percent to 3,198 vehicle

MANILA, Philippines, 16 January 2017 – Ford Philippines today announced its fourth consecutive year of record sales with 2016 retail sales rising 33 percent from the prior year to 33,688 vehicles, driven by continued strong demand for EcoSport, Everest and Ranger.

The record year was capped by Ford’s best-ever December performance in the Philippines with sales increasing 13 percent year-over-year to 3,198 vehicles.

“Our big three nameplates – Ranger, Everest and EcoSport – continued to lead the charge throughout the year and further solidify the Ford brand as a top choice among Filipinos,” said Lance Mosley, managing director, Ford Philippines.

The Everest became Ford’s best-seller in the Philippines in 2016 with full-year sales rising 152 percent year-over-year to a record 12,453 vehicles, finishing the year with a 6 percent rise in December sales to 1,066 vehicles. 

The Everest raises the bar for mid-sized SUVs with its striking design, outstanding capability, and advanced connectivity and driver assistance technologies that make it one of the smartest in its segment.

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The EcoSport compact SUV also turned in its best-ever full-year performance with retail sales rising 15 percent to 10,010 vehicles, capping the year with December sales rising 40 percent to an all-time monthly record of 1,123 vehicles. 

The segment-defining Ranger finished 2016 as the second best-selling pickup truck in the Philippines with total retail sales of 8,158 vehicles. 

“The ‘Built Ford Tough” Ranger continues to build on its strong reputation as the most capable, powerful and smartest pickup in the market,” explained Mosley.

The premium Explorer SUV delivered full-year sales that increased eight percent to 1,030 vehicles, including December sales that rose two percent from a year ago to 91 vehicles. Total retail sales of the iconic Mustang rose 52 percent to 319 vehicles, its best-ever in the Philippines, while Expedition sales rose 80 percent from the previous year to 117 vehicles.

In 2016, Ford continued the expansion of its nationwide dealer network by opening three new dealerships, bringing its total to 43 outlets in key locations across the Philippines. Ford plans to further grow its dealer network this year, including a continued focus on new, key provincial areas.

“We’ll continue to work closely with all of our Ford dealer partners to further strengthen our overall customer and brand experience in all locations nationwide,” said Mosley.

About Ford Motor Company

Ford Motor Company is a global automotive and mobility company based in Dearborn, Michigan. With about 203,000 employees and 62 plants worldwide, the company’s core business includes designing, manufacturing, marketing and servicing a full line of Ford cars, trucks and SUVs, as well as Lincoln luxury vehicles. To expand its business model, Ford is aggressively pursuing emerging opportunities with investments in electrification, autonomy and mobility. Ford provides financial services through Ford Motor Credit Company.  For more information regarding Ford and its products and services, please visit www.corporate.ford.com

Contacts

Kat Lanot Mavic Casas 
Ford Philippines Ogilvy PR
+63 (02)8669442 +63 2 2387000
klanot@ford.com mavic.casas@ogilvy.com

The EcoSport compact SUV also turned in its best-ever full-year performance with retail sales rising 15 percent to 10,010 vehicles, capping the year with December sales rising 40 percent to an all-time monthly record of 1,123 vehicles. 

The segment-defining Ranger finished 2016 as the second best-selling pickup truck in the Philippines with total retail sales of 8,158 vehicles. 

“The ‘Built Ford Tough” Ranger continues to build on its strong reputation as the most capable, powerful and smartest pickup in the market,” explained Mosley.

The premium Explorer SUV delivered full-year sales that increased eight percent to 1,030 vehicles, including December sales that rose two percent from a year ago to 91 vehicles. Total retail sales of the iconic Mustang rose 52 percent to 319 vehicles, its best-ever in the Philippines, while Expedition sales rose 80 percent from the previous year to 117 vehicles.

In 2016, Ford continued the expansion of its nationwide dealer network by opening three new dealerships, bringing its total to 43 outlets in key locations across the Philippines. Ford plans to further grow its dealer network this year, including a continued focus on new, key provincial areas.

“We’ll continue to work closely with all of our Ford dealer partners to further strengthen our overall customer and brand experience in all locations nationwide,” said Mosley.

About Ford Motor Company

Ford Motor Company is a global automotive and mobility company based in Dearborn, Michigan. With about 203,000 employees and 62 plants worldwide, the company’s core business includes designing, manufacturing, marketing and servicing a full line of Ford cars, trucks and SUVs, as well as Lincoln luxury vehicles. To expand its business model, Ford is aggressively pursuing emerging opportunities with investments in electrification, autonomy and mobility. Ford provides financial services through Ford Motor Credit Company.  For more information regarding Ford and its products and services, please visit www.corporate.ford.com

Contacts

Kat Lanot Mavic Casas 
Ford Philippines Ogilvy PR
+63 (02)8669442 +63 2 2387000
klanot@ford.com mavic.casas@ogilvy.com

BANGKOK, Thailand, 12 January 2017 – Ford Motor Company today announced overall 2016 retail sales for the ASEAN region rose more than 11 percent from the previous year to a record 115,979 vehicles, marking the fourth consecutive year of record sales in ASEAN.

Ford’s 2016 performance was driven record sales for the third consecutive year in both the Philippines and Vietnam, as well as continued market share gains in Thailand amid a domestic industry that declined for the fourth consecutive year.

"The Ranger pickup, Everest and EcoSport SUVs, and Transit commercial van continued to lead our progress in ASEAN, offering a leading choice in highly competitive segments with increasingly higher customer expectations for great design, versatility and smart technologies,” explained Mark Kaufman, president, Ford ASEAN.

The segment-defining and Thai-built Ranger led Ford’s ASEAN performance with sales increasing nearly 15 percent from 2015 to an all-time record of 62,160 vehicles.

In 2016, Ranger continued as the best-selling pickup truck in Vietnam, Cambodia and Myanmar, as well as the second-best seller in the Philippines and Malaysia.

Ranger sales were given another boost in 2016 with the introduction of several new variants across the ASEAN markets, including the Ranger FX4 – a special variant of the Ranger XLT that features a tougher and sportier appearance with additional premium features.

“The Ranger continues to set the industry benchmark in the pickup segment with an unmatched combination of smart technologies, capability, fuel efficiency, design, and comfort – all without compromising on its rugged, ‘Built Ford Tough’ heritage,” said Kaufman.

Exceptional demand for the Everest mid-size SUV helped deliver overall ASEAN sales that rose 84 percent year-over-year to 20,648 vehicles as it became Ford’s second best-selling vehicle in the region.

As one of the smartest vehicles in its segment, the Everest features Ford’s SYNC 3 connectivity system, Curve Control, Blind Spot Information System with Cross Traffic Alert, Roll Stability Control, Electronic Stability Program and Active Park Assist.

Market segment leadership and record full-year sales in both the Philippines and Vietnam for the EcoSport compact SUV contributed to the ASEAN total with retail sales of 18,413 vehicles.

Built on Ford’s global B-segment platform, the EcoSport continues to delight customers with its combination of small-car practicality and agility of an SUV.   

Market Share Gains, Record Sales

Thailand continued to lead Ford’s overall performance in ASEAN with full-year sales rising 12 percent to 40,972 vehicles. With industry sales declining for the fourth consecutive year, Ford continued to outpace the market with full-year share rising to 5.4 percent, up from 4.6 percent in 2015.

Thailand sales were driven by a record year for both the Ranger and Everest. Ranger’s full-year sales grew 29 percent to 30,754 vehicles, helping its segment share increase by 1.9 percentage points to 9.2 percent. Full-year sales of the Everest increased 42 percent to 7,111 vehicles.

 

In the Philippines, Ford delivered record full-year sales that rose 33 percent to 33,688 vehicles, helping total market share increase 0.6 points from 2015 to 8.5 percent. 

The Everest was Ford’s best-seller in the Philippines with full-year sales rising 152 percent to 12,453 units. The EcoSport delivered record sales that climbed 15 percent to 10,010 vehicles, while Ranger remained the second best-selling pickup in the market with total sales of 8,158 vehicles.

Ford delivered a record full-year performance in Vietnam with full-year sales rising 40 percent to 29,011 vehicles, driving its market share up 1.0 percentage point to 9.5 percent. Ranger remained Vietnam’s best-selling pickup truck for the third consecutive year with sales jumping 62 percent to a best-ever full-year of 14,058 vehicles.

The Transit remained the best-seller in Vietnam’s commercial bus and van segment for the third consecutive year with sales jumping 22 percent to all-time best 6,850 vehicles.

The EcoSport also led its segment in Vietnam and achieved record full-year sales that increased 36 percent to 5,413 vehicles.

About Ford Motor Company

Ford Motor Company is a global automotive and mobility company based in Dearborn, Michigan. With about 203,000 employees and 62 plants worldwide, the company’s core business includes designing, manufacturing, marketing and servicing a full line of Ford cars, trucks and SUVs, as well as Lincoln luxury vehicles. To expand its business model, Ford is aggressively pursuing emerging opportunities with investments in electrification, autonomy and mobility. Ford provides financial services through Ford Motor Credit Company.  For more information regarding Ford and its products and services, please visit www.corporate.ford.com

Contacts

Neal McCarthy  
Ford ASEAN  
+66.85.900.1993  
nmccart5@ford.com  
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