Ford Fiesta Home

The strong graphics and bold Kinetic design elements of the new Ford Fiesta, which is to be launched in the Philippines later this year, are defined by signature elements such as the dynamic headlamps, the contoured bonnet and toned muscularity of its surfaces. Fiesta asserts an air of confidence, stylishness and individuality. The face of kinetic design features a large open lower trapezoidal grille that is as much a design element as it is a functional feature drawing in air to improve engine cooling and AC function.

This large open lower area is often compared with an elite athlete with wide open mouth breathing in air to maximise performance. Kinetic design expresses energy in motion, athleticism and the refined driving dynamics that are a primary quality of every Ford vehicle such as the Ford Focus.

New Fiesta’s headlamps are immediately recognisable. As a kinetic design element they form part of the shoulder shape and extend aggressively rearward almost as far as the stylishly raked A-pillars. The headlamps incorporate all primary front lighting and signal functions – complemented on the lower bumper flanks by round fog lamps.

The all-new Ford Fiesta’s profile emphasises its poised attitude and sporty style. The sweeping roofline extends appealingly from the forward-stretching A-pillar rearward, framing the bold graphic of the Fiesta side window profile to create the sporty feeling for the five-door body style.

The Fiesta side windows combine to create a unified profile window graphic – a key kinetic design element that communicates dynamism. The unified side glass graphic is further accentuated by the signature Ford “kick-up” at its rear.

The bold, pronounced wheel arches highlight the new Fiesta's confident stance and on-road dynamic abilities.

Dynamic, kinetic design lines arc from side to side, uniting the upper corners of the tail lamps with the distinctive spoiler, which incorporates a thin stop lamp. The sculpture of the body shapes is accented by elements like the new tail lamp which feels like it is an integral part of the body – and the V-shaped tailgate’s chamfered rear glass.

The sedan body form is linked with the hatch through the use of form language composed of dynamic lines and full surfaces – the signature of kinetic design.

A sleek, pillarless side window profile is the dominant graphic element of the Fiesta sedan. Its dramatic C-pillar shape contributes to this feeling of dynamism, while the rear body and boot lid shapes coherently build on the toned and athletic kinetic design look with full surfaces and bold lines. Consistent with the hatch's design, the defined wheel arches on the sedan communicate tension and muscularity. It is intentionally bold and confident and evokes an air of premium quality not often found in the small-car segment.

Despite the functional differences with the hatch shape, the sedan’s rear design clearly displays the same kinetic design influences.

Like its sibling, the Fiesta sedan's face is bold and sporty. The front is dominated by a large, inverted trapezoidal lower grille and a large Ford oval badge centred in the compact upper grille opening.

The bonnet features highly sculpted dynamic forms, and the pronounced head lamps have become an identifiable design feature of Fiesta.