WOMEN'S GUIDE TO CAR CARE AND MAINTENANCE
Fri, May 4, 2012
WOMEN'S GUIDE TO CAR CARE AND MAINTENANCE
Buying your very first car is a very bold move. A person making this big decision should always make sure they have come prepared for all the responsibility it entails. A few realize that car maintenance is a burning issue that needs utmost attention. Buying a vehicle does not stop from the purchase but continues to how you maintain your vehicles quality and optimal performance.
Small cars offering super-sized features and benefits are fast becoming the vehicle of choice for many first-time car buyers, including many female consumers. One model that fits the bill on all levels is the Ford Fiesta, which is winning the hearts and minds of a growing number of women car buyers in the Philippines.
“Since the Fiesta was launched in the Philippines in 2010, it has attracted large numbers of female customers to our showrooms nationwide. Many have fallen for its stylish good looks, peppy performance, high-tech features, outstanding fuel efficiency and low maintenance costs,” says Anika Salceda Wycoco, AVP for Communications, Ford Group Philippines.
To simplify the car buying process, Ford dealerships are reaching out to offer extra support in a broad range of areas from financing, to car care and cost of ownership, to safe driving tips.
Wycoco said, “A new car is a major investment and the practical tips provided are designed to offer peace of mind and additional security. We emphasize to all new customers that regular maintenance makes sense and will save them a lot of money in the long term.”
“And car care today is much easier and less complicated than many perceive - regular attention goes a long way to maintaining a safe car that will hold its value in the future.”
About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles in 200 markets across six continents. With about 244,000 employees and about 90 plants worldwide, the company’s core and affiliated automotive brands include Ford, Lincoln, Mercury, Volvo, Mazda, and until completion of their sale, Jaguar Land Rover. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford’s products, please visit www.ford.com.
