Road Safety Conference
April 5, 2006
The RSYC had a road safety conference that brought together all partners in the road safety initiative from both the private and public sector of society. Present were members from the LTO and DOTC as well as representatives from the Department of Health and Safe kids and The University of the Philippines National Center for Transportation Studies.
LTFRB Postering Campaign- Bus Terminals
April 8, 2006
Before the Holy Week season of 2006, the Ford RSYC joined then LTFRB Chairman Len Bautista in promoting road safety awareness by having the postering campaign around different bus terminals. These posters reminded the travelers on their trips back home for the Holy Week on the basics of road safety.
These basics, if forgotten could spell the difference between life and death. The posters talked about safety reminders for both the bus drivers and the pedestrians/commuters that were to ride with them.
LTFRB Postering Campaign - School Buses
June 13, 2006
During the start of the school year for 2006, the Ford Road Safety Youth Council moved to the university belt in Metro Manila to promote road safety for the school buses and the children/passengers they serve. Posters, this time directed towards children reminded them on how to act inside a school bus, i.e. do not disturb the driver, do not play along the aisle etc. Accompanying the RSYC was then LTFRB Chairman Len Bautista.
or Responsibility In Driver Education is the flagship program of the Ford Road Safety Council. It is an hour and a half interactive theoretical seminar that teaches road safety to prevent accidents from happening for drivers, passengers, pedestrians and people on two wheels. Through the use of videos and graphics the RIDE seminar makes road safety compelling. Through RIDE the youth are engaged and made aware of the importance of road safety and motivated to do their part to share the information with their peers in the hopes of saving lives.
As members of the council, we try to propagate the seminar in our schools and communities to create awareness, educate and hopefully see concrete results.
Defensive Driving Class
Those who have graduated from the R.I.D.E. seminar get to attend the Defensive Driving Class. This module is hands on and teaches the student on how to properly handle a vehicle in everyday driving situations like parking and also in emergency situations like aquaplaning. The class also teaches preventive measures such as periodic maintenance of the vehicle and also how to do change tires.
Train the Trainor
Those who have gone through the first two levels of the R.I.D.E. program get to participate in the Train the Trainor program wherein the youth are taught how to properly educate others in road safety. They are taught basics in media communication and also how to properly address common road safety problems to the public.
Drive for Life Summer Camp
Ford holds “Drive for Life Summer Camp 2007”
Auto company’s road safety campaign reaches out to the youth in line with the kick off of the first United Nations Global Road Safety Week
CLARK, PAMPANGA-- Ambassadors of Ford Group Philippines’ Road Safety Campaign take their advocacy to furthering the cause of road safety by holding its first ever summer camp for the youth and media at the Mimosa Leisure Park in Clark.
Dubbed as “The Drive for Life Summer Camp,” the two-day event is packed with guest speakers from key government agencies responsible for road safety, the Department of Transportation and Communication (DOTC) and the Department of Education (DepEd) who will share their respective department’s roles in advocating road safety. In addition, physical challenges and fun games featuring road safety principles will also be a highlight of the camp.
Sharing of Road Safety Updates.
Dir. Maximo Aljibe, Director III for Administrative Services of the DepEd, shared the essential role of education in Road Safety. The agency promotes for earlier exposure to road situations and proper instruction of safe road behavior for the youth. “The youth should be indoctrinated on road safety since they can be influential to their families and peers. Young as they are, they are good promoters of safety which is why we are doing a lot of efforts that will start with incorporating Road Safety Education in our school curriculums,” says Dir. Aljibe.
Ford’s young ambassadors, the Ford Road Safety Youth Council, presented an update on their activities and upcoming projects for the year. Their projects such as the tie up with LTFRB for postering activities for public utility vehicles and school buses have been well received. With this they are encouraged to further tie ups with other LGUs reaching out to more schools to continue their programs, and also its communication streak via a road safety youth council website.
Another road safety supporter, Usec. Anneli Lontoc of the DOTC’s Road Transport Division, was also at the event to deliver the keynote address. DOTC has been a consistent partner of Ford in promoting safety in on the country’s roads. DOTC remains firm in carrying out its task to implement effective programs pertinent to transportation.
The “campers” capped the evening with bonfire activities and games still aimed at enriching their appreciation of Road Safety.
The Drive for Life Amazing Race.
Everyone got up a little earlier than usual for the summer camp’s ‘Drive for Life Amazing Race’ in which the council members and the media were teamed up and each team had to successfully finish three challenges.
The first challenge was coined ‘Roll Safely Out of Danger’ in which participants did a tire change. Next stop entailed biking and walking while observing road signs. This was the ‘Quick but Safe’ challenge. The last one dared the participants and their skills to ‘Endure Nature’s Fire Power’. The challenges were aimed at making the camp troopers apply the road safety rules they’ve learned in a fun and interactive way.
Present as well at the Ford Summer Camp were representatives from World Health Organization, Tuason Racing School, Safekids Philippines, and the Society of Philippine Motoring Journalists (SPMJ) to demonstrate their support to Ford’s advocacy for road safety.
“Now that we are on our 4th year of campaigning for road safety among motorists and pedestrians, we thought of starting off the year by further gearing our ambassadors with adequate knowledge and experience on road ethics. In this manner, they become more committed emissaries of our advocacy and are able to reach out to other young people and to the general public more effectively,” said Rick Baker, Ford Group Philippines president.
The Drive for Life Summer Camp was also held to coincide with the kick off of the first United Nations Global Road Safety Week wherein one of its highlights is the World Youth Assembly for Road Safety in Geneva, Switzerland. Ford shares that its 2007 Road Safety Youth Council Chairman, Vic Rosales, has been chosen by the Department of Health and the World Health Organization as the Philippine representative for the assembly. Ford takes pride in being able to bring the local Youth Council to the international arena and represent the Philippines in the global Road Safety initiative.
In addition to participating in adopting the "Youth Declaration for Road Safety", Rosales will have the opportunity to hear from road safety experts, present on national and road safety activities Ford has undertaken in the Philippines, and participate in working groups on how to implement the declaration in the country.
The assembly will be modeled on the format of the UN General Assembly, involving delegations of young people from many countries aimed at giving the young people a voice on the road safety issue, contributing a shift in attitudes and behavior towards road safety among young people, encourage and support a cadre of national leaders for road safety, launch the “Youth Declaration for Road Safety” a document describing views of young people on what they, their parents, teachers, government leaders and others can do to improve road safety, which will be used to catalyze attention and spur action around the world.
Background on Ford Road Safety
In 2004, Ford launched its Road Safety Campaign to align with the global effort of the Ford Motor Company in promoting safety in driving. On its first year, Ford focused its initial efforts on creating awareness for road safety while the 2005 program saw the launch of an intensive education campaign via its Responsibility in Driver Education (R.I.D.E.) program for students, fleet customers, and Ford employees. On the same year, Ford stressed the importance of child passenger safety with its Child Safety Seat Program. By the end of 2005, the core members of the Ford Road Safety Youth Council were formally introduced to the public as Ford’s young ambassadors of Road Safety. Come 2006, Ford launched its first ever Road Safety inter-school competition to fund road safety projects of deserving students and their schools. This year, in its continuous commitment to make driving at its safest for both motorists and pedestrians and tap the power of the youth, Ford held its first ever Drive for Life Summer Camp.